Posts Tagged ‘rental marketing’

How To Use Social Media To Promote Your Rental Property

Most property owners have moved away from traditional advertising campaigns, like print ads, and have started using some form of social media to help drive traffic. Engage with a wide...

Tips For Photo And Video When Marketing Your Rental

The strategies you do when marketing your rental is usually highly correlated to the quality of the applicants you will find yourself screening to fill vacancies. Since most prospects...

Target Market Segments with Your Rental Ads, Part II

Flesh out the ideal renter that you visualize as you write and market your listing. Last week, we defined what exactly a ‘target market segment’ was, and also talked a bit about the...

Target Market Segments with Your Rental Ads, Part I

Understanding your target market will help you know how to cater to your prospects. If you want your rental advertisement to really be successful, you have to stand out from the sea of other...

Good Advertising Pictures – Show Off Your Rental!

Good pictures are worth thousands of good advertising copy. A first impression ALWAYS lasts, and that applies to the first impression your rental property makes on the public. How would you give...

The Yin and Yang of Metro Detroit Rentals

Most cities in Metro Detroit are worlds apart. The Metro Detroit area is one of the most polarized areas in the nation. One part is populated with people who tend strongly to be low-income,...

How to Get More Rent & Shorter Vacancies on the Cheap

More than cosmetics, a spiffy home protects a homeowner’s investment. Royal Rose Properties has a system for making sure that all of the necessary repairs get done before we try to move a new...

Switching to ShowingHero: Good, Bad, and Beautiful

Technology can be the solution, but that’s after first defining what the problem is. Thanks to the loss of two once-great showing agents over the course of three months, Royal Rose Properties...

The DIY Landlord’s Guide to Taking Pictures of Your House

If you know what you’re doing, you can get some high-quality photos from the default camera app on your smart phone. So you’ve got a house, and you’ve got ad copy that you’re...

The DIY Landlord’s Guide to Writing Property Ads

People hate being sold to by the stereotype of the used car dealer. So you’ve got a property that’s ready to have someone move in. So how do you get someone to move in without spending...