Using Social Media to Screen Potential Tenants

How many landlords have checked out a rental applicant using social media sites like LinkedIn, Facebook, Twitter, etc?

Be honest – how many landlords have ever even thought about it?

It could be a great additional tool to supplement a light credit file or for applicants that can’t prove their claimed income.

We’ve been reading up on this subject and there seems to be growing evidence that social media will eventually be used to gauge a borrower’s credit worthiness.

Already a microlending startup company in Hong Kong called Lenddo, is bragging they are, “the first credit scoring service that uses your online social network to assess credit.”  Their whole lending premise is based on how a borrower’s social media connections can be used to predict the likelihood of the borrower repaying their debts.

Sounds very promising as common sense predicts, “bird of a feather, flock together”.  Meaning that someone who hangs around with too many deadbeats, is highly likely to either be one themselves or will soon end up being one.

A “Big Brother” note of caution – the Lenddo site warns: “Failure to repay will negatively impact your Lenddo score, as well as the score of your Lenddo friends. Lenddo MAINTAINS THE RIGHT TO NOTIFY YOUR FRIENDS, FAMILY AND COMMUNITY if the borrower fails to repay, however, this is only done after several notifications to the borrower and an attempt to work out a payment plan.”

Several companies are working on developing social media profiles that can be used by banks to solicit the friends of profitable clients.  It’s not hard to imagine them tweaking this same info to supplement their credit making decisions.

So landlords, get with the 21st century and start playing around with using social media as another tool to evaluate applicants for your rentals!  Maybe the best way to start would be to use social media to research those you had to evict recently.  You might find something useful you can leverage to reduce future problem tenants and evictions.

Posted in: 1. Property Owner Blog Posts, Screening Tenants

Read More Posts

Comments:

    • Bill Says:
    • June 8th, 2012

    Social Media can definitely be a great way to get some insights on potential tenants, but I’m sure as more and more privacy controls get established it will become a harder task.
    Still there is nothing like doing a quick Google search on a prospective tenant and seeing what turns up. Finding their names throughout sites designed to help tenants avoid getting evicted and how to avoid paying rent would be real eye openers!
    Bill

    • common decency Says:
    • July 15th, 2015

    You people are really the absolute scum of the earth. Are pinhole cameras in the bathroom/bedrooms next? Disgusting.

    • RRP Says:
    • August 16th, 2015

    what is wrong with using public domain information to protect a landlord/owner assets? It is only people with something to hide that would be worried about this. Of course, a renter can always buy their own house and hot have to worry about anything like this again:)

Leave a Reply or Comment