Archive for the ‘Rental Marketing’ Category

How To Make Extra Cash From Your Rental on Airbnb

Airbnb actually now has more listing than hotels have rooms! Keeping your property in tip-top shape is key. Short-term rentals have become a booming business for people looking to make a...

How To Use Social Media To Promote Your Rental Property

Most property owners have moved away from traditional advertising campaigns, like print ads, and have started using some form of social media to help drive traffic. Engage with a wide...

Tips For Photo And Video When Marketing Your Rental

The strategies you do when marketing your rental is usually highly correlated to the quality of the applicants you will find yourself screening to fill vacancies. Since most prospects...

Target Market Segments with Your Rental Ads, Part II

Flesh out the ideal renter that you visualize as you write and market your listing. Last week, we defined what exactly a ‘target market segment’ was, and also talked a bit about the...

Target Market Segments with Your Rental Ads, Part I

Understanding your target market will help you know how to cater to your prospects. If you want your rental advertisement to really be successful, you have to stand out from the sea of other...

Good Advertising Pictures – Show Off Your Rental!

Good pictures are worth thousands of good advertising copy. A first impression ALWAYS lasts, and that applies to the first impression your rental property makes on the public. How would you give...

The Yin and Yang of Metro Detroit Rentals

Most cities in Metro Detroit are worlds apart. The Metro Detroit area is one of the most polarized areas in the nation. One part is populated with people who tend strongly to be low-income,...

The ‘Emergency Marketing’ Dilemma

Yes, we’re doing more much more than put a “for rent” sign on your property. Recently, our Marketing Department had an interesting interaction with an owner whose rental unit just...

How Long Does It Take? Vacant Property Edition

study found that closing times on real estate rentals are getting longer—on average it now takes 50 days. Royal Rose Properties does a lot of things for our owners. We manage renovation, repairs,...

How to Get More Rent & Shorter Vacancies on the Cheap

More than cosmetics, a spiffy home protects a homeowner’s investment. Royal Rose Properties has a system for making sure that all of the necessary repairs get done before we try to move a new...