Archive for the ‘Rental Marketing’ Category

The DIY Landlord’s Guide to Taking Pictures of Your House

If you know what you’re doing, you can get some high-quality photos from the default camera app on your smart phone. So you’ve got a house, and you’ve got ad copy that you’re...

The DIY Landlord’s Guide to Writing Property Ads

People hate being sold to by the stereotype of the used car dealer. So you’ve got a property that’s ready to have someone move in. So how do you get someone to move in without spending...

The DIY Landlord’s Guide to What ‘Rent Ready’ Means

Warm, cozy and safe – might not be all that tenants look for when deciding to rent your property. So you’ve got yourself a single-family residence that no one is living in, and...

Under the Hood, Part II: The ‘No Property Left Behind’ System

Don’t worry, there are no standardized tests here — just accountability done right.   Continuing this month’s theme of ‘behind the scenes at Royal Rose...

How to Lose a Customer: The Power of a Bad Impression

It only takes one bad expression to leave a bad impression. Royal Rose Properties recently signed a new owner, took over management of their single property, and was fired by that owner, all within a...

Why Isn’t My Property Renting? Part III: Showing and Closure

Even the best ad in the world can’t save you from a showing agent having a bad hair month. So having followed the suggestions laid out in Parts I and II, you’ve reached the point at which...

Rental Marketing Analysis: What the Crunched Numbers Mean

Number Crunch is like Captain Crunch meets alphabet soup. Only it’s nothing like that at all. The numbers from the first part of this post vary for a lot of reasons, and unfortunately...

Rental Marketing Analysis: How to Crunch the Numbers

Holla if you played Number Crunchers in elementary school. In modern rental marketing, there are several distinct stages that a person passes through on the way from ‘person who has seen one of...

SEO for Property Managers: A Primer, Part V: Synergy

Synergy is the quality of many things coming together to create a total more powerful than the sum of its parts. Also makes fabulous earrings. Last Time: Social Media & SEO OK, we’ve spent...

SEO for Property Managers: A Primer, Part III: Off-Page SEO

Why and how would you need to do a bunch of stuff on other people’s web pages in order to boost your own page’s rankings? The answer is in the links. Last time: On-Page SEO. In part I, we...