Archive for the ‘Rental Marketing’ Category

How Long Does It Take? Vacant Property Edition

study found that closing times on real estate rentals are getting longer—on average it now takes 50 days. Royal Rose Properties does a lot of things for our owners. We manage renovation, repairs,...

How to Get More Rent & Shorter Vacancies on the Cheap

More than cosmetics, a spiffy home protects a homeowner’s investment. Royal Rose Properties has a system for making sure that all of the necessary repairs get done before we try to move a new...

Switching to ShowingHero: Good, Bad, and Beautiful

Technology can be the solution, but that’s after first defining what the problem is. Thanks to the loss of two once-great showing agents over the course of three months, Royal Rose Properties...

The DIY Landlord’s Guide to Taking Pictures of Your House

If you know what you’re doing, you can get some high-quality photos from the default camera app on your smart phone. So you’ve got a house, and you’ve got ad copy that you’re...

The DIY Landlord’s Guide to Writing Property Ads

People hate being sold to by the stereotype of the used car dealer. So you’ve got a property that’s ready to have someone move in. So how do you get someone to move in without spending...

The DIY Landlord’s Guide to What ‘Rent Ready’ Means

Warm, cozy and safe – might not be all that tenants look for when deciding to rent your property. So you’ve got yourself a single-family residence that no one is living in, and...

Under the Hood, Part II: The ‘No Property Left Behind’ System

Don’t worry, there are no standardized tests here — just accountability done right.   Continuing this month’s theme of ‘behind the scenes at Royal Rose...

How to Lose a Customer: The Power of a Bad Impression

It only takes one bad expression to leave a bad impression. Royal Rose Properties recently signed a new owner, took over management of their single property, and was fired by that owner, all within a...

Why Isn’t My Property Renting? Part III: Showing and Closure

Even the best ad in the world can’t save you from a showing agent having a bad hair month. So having followed the suggestions laid out in Parts I and II, you’ve reached the point at which...

Rental Marketing Analysis: What the Crunched Numbers Mean

Number Crunch is like Captain Crunch meets alphabet soup. Only it’s nothing like that at all. The numbers from the first part of this post vary for a lot of reasons, and unfortunately...