Archive for the ‘Rental Marketing’ Category

Property Marketing Tips that can Help Make Spring, Your Best Season this Year

It’s finally springtime and real estate markets are seeing more listings, open houses, viewings, and closed deals. Undoubtedly, spring is one of the busiest times of the year in the real...

Target Market Segments with Your Rental Ads, Part II

Flesh out the ideal renter that you visualize as you write and market your listing. Last week, we defined what exactly a ‘target market segment’ was, and also talked a bit about the...

Target Market Segments with Your Rental Ads, Part I

Understanding your target market will help you know how to cater to your prospects. If you want your rental advertisement to really be successful, you have to stand out from the sea of other...

Good Advertising Pictures – Show Off Your Rental!

Good pictures are worth thousands of good advertising copy. A first impression ALWAYS lasts, and that applies to the first impression your rental property makes on the public. How would you give...

The Yin and Yang of Metro Detroit Rentals

Most cities in Metro Detroit are worlds apart. The Metro Detroit area is one of the most polarized areas in the nation. One part is populated with people who tend strongly to be low-income,...

The ‘Emergency Marketing’ Dilemma

Yes, we’re doing more much more than put a “for rent” sign on your property. Recently, our Marketing Department had an interesting interaction with an owner whose rental unit just...

How Long Does It Take? Vacant Property Edition

study found that closing times on real estate rentals are getting longer—on average it now takes 50 days. Royal Rose Properties does a lot of things for our owners. We manage renovation, repairs,...

How to Get More Rent & Shorter Vacancies on the Cheap

More than cosmetics, a spiffy home protects a homeowner’s investment. Royal Rose Properties has a system for making sure that all of the necessary repairs get done before we try to move a new...

Switching to ShowingHero: Good, Bad, and Beautiful

Technology can be the solution, but that’s after first defining what the problem is. Thanks to the loss of two once-great showing agents over the course of three months, Royal Rose Properties...

The DIY Landlord’s Guide to Taking Pictures of Your House

If you know what you’re doing, you can get some high-quality photos from the default camera app on your smart phone. So you’ve got a house, and you’ve got ad copy that you’re...