Archive for the ‘1. Property Owner Blog Posts’ Category

DIY Landlord Tips: Setting Up Fees and Payments

If you don’t want to return their funds, you can’t legally call them a “deposit”! As a do-it-yourself landlord, there are a lot of small lessons that are often learned too late by trial and...

Everyone at a Property Management Company is a Detective

Property managers have a particular set of skills…. Here are a couple of short anecdotes of times when someone at our property management company had to do some genuine detective work in order...

Target Market Segments with Your Rental Ads, Part II

Flesh out the ideal renter that you visualize as you write and market your listing. Last week, we defined what exactly a ‘target market segment’ was, and also talked a bit about the...

Target Market Segments with Your Rental Ads, Part I

Understanding your target market will help you know how to cater to your prospects. If you want your rental advertisement to really be successful, you have to stand out from the sea of other...

Good Advertising Pictures – Show Off Your Rental!

Good pictures are worth thousands of good advertising copy. A first impression ALWAYS lasts, and that applies to the first impression your rental property makes on the public. How would you give...

Property Management from 10,000 Feet: The Big Picture

What does a property management company do? The answer is simple: more than most people realize. What does a property management company do all day?  It’s a legitimate question – and here’s...

The Yin and Yang of Metro Detroit Rentals

Most cities in Metro Detroit are worlds apart. The Metro Detroit area is one of the most polarized areas in the nation. One part is populated with people who tend strongly to be low-income,...

The Challenge of Finding Contractors

Finding new talent in the real estate construction and maintenance business usually means some amount of trial and error. The head of the Maintenance Department chatted with me about the struggles...

The ‘Emergency Marketing’ Dilemma

Yes, we’re doing more much more than put a “for rent” sign on your property. Recently, our Marketing Department had an interesting interaction with an owner whose rental unit just...

How to Invest in a Blighted Neighborhood

Blighted neighborhoods are genuinely a trap, but they’re only a trap for the unwary. Blight – in Detroit, it’s essentially defined as “a property that hasn’t been maintained in so long...